Audience Appeal: A Case Study of The Babadook
(Spoiler alert) A.O. Scott of the New York Times wrote, “You will be scared. And also, perhaps even more scarily, moved,” when critiquing the 2014 film, The Babadook. The film brought in $6.7 million at the box office based on a $2 million budget. It earned itself a 98% critic rating on Rotten Tomatoes. It didn’t, however, bode as well with movie-goers. IMDB holds it at 6.9/10 and only a 73% on Rotten Tomatoes for audience scores. So why the stark contrast between critic rating and audience acceptance of Jennifer Kent’s directorial debut. Horror, like any other genre,….
